Capital One Buzz On Money(2011)
Design & Art Direction: Chris Hoenigmann
Photography: Zave Smith & Chris Hoenigmann
Copywriter: Traci Cox
The Capital One Community Development team has been offering free seminars at select branches throughout the New York area, but needed help organizing their efforts and getting the word out to people in the community. So Buzz On Money was born. Buzz On Money week was first launched in Cypress Hills Brooklyn in April of 2011, offering six consecutive days of free financial education seminars to the community. The program was such a sucess, The Buzz On Money Summer Seminar Series has already been planned and will launch in June of 2011.
We started by taking off on an all day photoshoot throughout Brooklyn visiting our Small Business customers, like Euclides Cerda (pictured above), and incorporating those shots in our posters, window clings and brochures. Above are two 22x28in posters.
In addition to the posters we designed a brochure display and brochures with calendar and seminar info and an incentive coupon for a free slice & soda at Mike's Pizzeria down the street from the branch.
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