KPC vs. NY Islanders Alumni Game Event Support (2012)
Apparel, Print & Web Design & HTML/CSS: Chris Hoenigmann
In April 2012, Kings Park Commack Alumni Hockey team hosted NY Islanders Alumni for the second annual charity hockey game. I'm very involved with the charities that the game benefits and I play in the game itself, so as early as November, I began brainstorming ways to help promote the game and try to make it an even bigger success than the previous year.
In 2011, I had designed a logo for our KPC Alumni team, so I wanted to build on that and develop a brand around the event. Here's how it went:
I began by designing a vintage style KPC Tee and worked with Jakprints
to print on a high quality, super soft garment. I wanted something that poeple would be excited to buy and more likely to wear before and after the event - not just during. It took a couple of press proofs to get it right but the outcome was perfect.
Now that I got the shirt how I wanted it, I needed money to get the shirts printed, so I reached out to some local Long Island businesses and was able to raise $1500 to get started. In return, the businesses got their logo on the back of the shirt packaging, on the website and recognition on the day of the game.
To promote shirt sales, I was able to grab some local newspaper ad space free of charge (donated by the newspapers), I sent out email blasts through MailChimp, promoted on Twitter and Facebook and made the shirts orderable through kpchockey.com
, the website I designed to promote the game.
I wanted to create a powerful central image to promote the event that highlighted the impressive list of Islanders Alumni that participated in the game. The image was displayed prominently on the homepage (shown left) and also appeared on several other components like the game-day tickets, which were also sold on the site along with the shirts.
We sold 60 shirts and 121 tickets through the site prior to the game, raising over $2500 in the process.
Sales did so well online I needed to restock before the game. We sold out the day of the game - selling 90 shirts total and could have easily done more.
End of Project < back