Design & Art Direction: Chris Hoenigmann
Photography: Doug Adesko
Copywriter: Traci Cox
The Capital One Student Bank Program serves high school students in underprivileged communities throughout NY & NJ. The programs coordinator approached us to help provide marketing support, as the program had been receiving much acclaim in the community, but was failing to draw the interest of the students. We began by bringing a photographer to each of the schools to photograph students and various elements and textures within the schools. With the custom photography, we created a flexible, multifaceted campaign, featuring the students in altered environments with bright vibrant colors.